You Said: Focus on crafting more personalised content that speaks directly to your audience’s specific needs and challenges. Utilise social media and email campaigns to offer value, such as tips, case studies, or testimonials, to establish trust and show how you can help Leverage lived experience storytelling via campaigns.
We Did: Apply for funding to acquire the services of specialist support in this endeavour! We will create new content with tips and case studies, catered specifically to the needs of rSouth Asian and other racially minoritiised men.
You Said: For marketing, target those places where people feels a connection to their culture; coffee shops, restaurants, shish lounges, gyms, snooker halls and barber shops, particularly in neighborhoods with a high concentration of racialised communities.
We Did: Target all of these locations with the help of our advisory group and volunteers. As a result we were invited to lead a Q and A for the Ramadan inspired, Olivier Award nominated play,’10 Nights’ at the Lawrence Batley Theatre. We have since spoken to a number of organic grass roots community groups including a ‘chai and chat’ service in the West Midlands, a London Business network, and various youth and community groups. We have received referrals from all the events we attended.